Behind The Brand

DRO GEORGIA was founded by spouses Gaya Khachidze and Irakli Chkhikvishvili  in the heart of Tbilisi, Georgia, with a vision to create minimalistic yet premium watches that transcend trends. Our philosophy is rooted in the belief that true elegance lies in simplicity—where every detail is intentional, and every piece tells a story. As co-founders, Irakli leads as the Creative Director and oversees business development, while Gaya is responsible for shaping the brand identity and marketing strategy. Together, they merge artistic vision with strategic growth to build a brand that embodies sophistication and meaning. Rooted in the rich history and culture of Georgia, DRO GEORGIA blends modern aesthetics with heritage. Our designs incorporate symbolic elements from Georgian history, reflecting the spirit of a nation known for its artistry, resilience, and deep cultural legacy. Each watch and pair of sunglasses is more than an accessory—it is a tribute to time, history, and the art of refined craftsmanship. At DRO GEORGIA, we strive to create products that are not just worn, but experienced. Designed for those who appreciate understated sophistication and meaningful design, our collections serve as a bridge between the past and present—crafted to be timeless, just like the stories they carry. Welcome to DRO GEORGIA. Where time meets tradition.